MRG | Media Relations Group, LLC | What We Do



Public Information and Educational Campaign | Miami-Dade Expressway Authority (MDX) Advertising and Public Affairs Contract

The Purpose:

MDX oversees, operates and maintains five expressways including SR 836/Dolphin Expressway; SR 112/Airport Expressway; SR 874/Don Shula Expressway; SR 878/Snapper Creek Expressway; and SR 924/Gratigny Parkway. The MDX transportation system provides safe, affordable choices for the movement of people and goods in Miami-Dade County.

The Project:

It is important that the developments occurring within each of MDX’s projects and expressways are made accessible to the public. MDX felt that the best way in which to accomplish this dissemination of information was through the assistance of a seasoned public involvement firm that could help their message reach the broadest possible audience.

The Public:

Through their work with MDX, Media Relations Group, LLC, focused on assisting the team with their successful advertising and public affairs campaigns. MRG arranged focus groups in Spanish to discuss toll increases and the eventual switch to solely electronic toll collection. MRG also wrote scripts and appeared on Spanish radio and television public affairs shows in order to discuss toll increases, electronic toll collection and MDX structure. Our team provided strategic recommendations to best work with potential elected official opposition as well as coordinated and delivered presentations to local Community Councils. The MRG staff assisted in the sale of SunPass transponders at community events in promotion of an upcoming toll increase. MRG also worked closely with MDX to prepare copy and record Hispanics in Transportation Public Service Announcements (PSAs) featuring Hispanic MDX Board members in recognition of Hispanic Heritage Month.

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Click a title below to view links to project examples and details.

Projects

Firm Accomplishments in Florida

  • 1st RADS Installation Project
  • 1st Ramp Signaling Project
  • HAWK Beacon (First HAWK beacon system in South Florida)
  • 1st Managed Lane System Project
  • 30+ PD&E Projects
  • 50+ Design and Construction Projects

PD&E Project Details

Design Project Details

Design–Build Project Details

  • SR 826/SR 836 Interchange
  • City of North Bay Village
  • I–595 Express Corridor Improvements
  • I–95 Express, Phase 2
  • I–95 Express Managed Lanes, Phase 1
  • Florida's Turnpike All Electronic Tolling, Phases 1 and 2
  • SW 127th Avenue Design/Build
  • SR 5/US–1 Jupiter Bridges
  • SR 9/I–95 Design Build (Indian River County)
  • US 1 ITS
  • Government Cut Utilities Relocation
  • ATMS Installation in Central Broward
  • Bridges of the Isles Design Build Criteria Package

Construction Project Details

ITS Project Details

PI & Education Project Details

MPO Project Details

  • Miami-Dade County MPO Bicycle and Pedestrian Plan Update
  • Miami-Dade County MPO Long-Range Transportation Plan 2030 Update
  • Miami-Dade County General Planning Consultant Contracts
  • Broward County MPO Long-Range Transportation Plan 2035 Update
  • FDOT District Six Districtwide Intergovernmental Affairs and Community Services Liaison Contract

Municipal Outreach Project Details

  • Miami-Dade County MPO Bicycle and Pedestrian Plan Update
  • Miami-Dade County MPO Long-Range Transportation Plan 2030 Update
  • Miami-Dade County General Planning Consultant Contracts
  • Broward County MPO Long-Range Transportation Plan 2035 Update
  • FDOT District Six Districtwide Intergovernmental Affairs and Community Services Liaison Contract